Press & Media
Shaping National Conversations Around Home, Design & Lifestyle
Monica Reese is a nationally recognized trend and design authority whose work spans broadcast television, major publications, and high-impact digital platforms. Through expert storytelling and consumer insight, her campaigns have driven hundreds of millions of impressions, elevated brand credibility, and influenced how consumers experience home at scale.
220M+
Earned Impressions
1,000+
Media Placements
100% Positive / Neutral Sentiment
National TV + Top-Tier Publications
Featured Campaigns & Coverage
From national television segments to top-tier lifestyle publications, these campaigns reflect the power of trend-driven storytelling and cultural insight.
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Role: Creative Direction & Trend Spokesperson
As Lowe’s Director of Trend & Style, Monica Reese led the national storytelling for STAINMASTER’s 2025 Color of the Year, Truffle, positioning the shade as a modern, versatile design trend. The campaign generated 59.3M earned impressions, 15 media placements, and 100% positive-to-neutral sentiment.
Coverage appeared across leading design and lifestyle outlets including Martha Stewart, Elle Decor, Better Homes & Gardens, and Coatings World, cementing Truffle as a defining color for the year.
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Role: Trend Spokesperson
Lowe’s featured Monica Reese as its on-air trend spokesperson to inspire holiday decorating across broadcast, digital, and local media. The campaign delivered 25 media placements, 7.8M impressions, and high brand visibility, including a national EXTRA segment.
The integrated coverage reinforced Lowe’s as a trusted destination for holiday décor while positioning Monica as a recognizable voice in lifestyle and home trends.
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Role: Trend Spokesperson
Lowe’s featured Monica Reese as a seasonal trend expert for the Halloween 2024 “Summerween” Media Tour, highlighting festive décor and styling across broadcast and local markets. The campaign generated 1,000+ placements and 150M+ impressions, with consistently strong brand visibility.
The nationwide coverage amplified seasonal storytelling while positioning Monica as a trusted voice in festive design and cultural trend moments.
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Role: Creative Direction & Trend Spokesperson
Lowe’s featured Monica Reese on EXTRA to highlight summer-ready outdoor spaces and on-trend products. The campaign reached 1M+ impressions across broadcast, digital, and social platforms.
The cross-channel coverage expanded visibility on YouTube, X, Facebook, and Instagram, while highlighting Monica as a trusted voice in seasonal lifestyle and outdoor design trends.
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Role: Creative Direction & Trend Spokesperson
BuzzFeed and HuffPost spotlighted stylish outdoor living for small spaces through digital and social storytelling. The campaign delivered 7.8M+ impressions, 9K unique clicks, and 1.7K product views, with multiple pieces exceeding performance benchmarks.
The cross-platform coverage connected with design-focused audiences while highlighting Monica Reese as a trusted voice in accessible, trend-driven outdoor style.
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Role: Creative Direction & Trend Spokesperson
Media coverage featuring Monica Reese highlighted STAINMASTER’s first Color of the Year, English Green, as a fresh and inspiring shade for modern interiors. The campaign generated 10.6M+ earned impressions, secured 9 media placements, and achieved 100% positive sentiment across coverage.
Features in leading lifestyle and trade outlets, including Livingetc, Better Homes & Gardens, Hardware Retailing, and Builder, helped position the color as a meaningful design trend for the year.